Recognising the Value of Personalised Labels
Custom label printing has become especially relevant for businesses looking to distinguish themselves across their product range. From functional tags to detailed packaging labels, bespoke printing reinforces identity and ensures professionalism. It’s not only about information — it’s about brand visibility.
Advantages to Choose Custom Labels
1. Improved Recognition
Using colours, logos, and specific layouts, labels act as brand signatures. Customers relate your packaging with your brand more readily — especially in crowded markets.
2. Utility & Style
Employee ID badges, product info, and regulatory notices can all be printed in a consistent format that supports your branding. Functionality doesn’t mean dull; it can reflect your identity too.
3. Flexible Applications
Label printing is useful in retail, and for gifting too. From rugged labels to elegant ones, materials and finishes can be selected for almost any use case.
Engaging Employees Through Customised Name Tags
Name badges do more than identify — they assist in building internal engagement and customer trust. Letting staff personalise their tags can encourage a friendlier and more accessible environment.
Helping Build Customer Trust
Consistent labelling reinforces brand memory. It also provides additional values such as recyclable packaging, which can attract value-driven buyers.
A Practical Brand Promotion Method
Rather than relying on high-cost campaigns, labels offer subtle marketing with every purchase. They're a tangible touchpoint your customers keep — providing visibility and message delivery without recurring ad spend.
How to Choose a Capable Printing Supplier
Look for a partner that provides choices in finish (e.g. gloss), supports variable quantities, and maintains high print consistency. Also, consider turnaround time, artwork support, and stock range to match your product’s use environment.
Common Questions
What label types are available?
Options include paper, vinyl, and synthetic materials — available in various shapes and adhesive types. Selection depends on where and how the label will be used (e.g. exposure to water, food contact).
How long does it take to receive an order?
Typical jobs are delivered within 3–10 working days, depending on print run and any additional finishing (e.g. foiling, lamination).
Can I place small orders?
Yes. Many suppliers offer low minimums to support seasonal products, so you only print what you need.
Are labels safe for all products?
With the right material, labels can be made food-safe, waterproof, heat-resistant or recyclable. It’s important to check your product’s requirements first.
How do I approach design?
Maintain consistency with your logo and fonts, keep the message legible, and consider colour contrast. Many printers offer template guidance or in-house design help.
Start Today
If you're launching a website new custom labels product, explore bespoke options with Northern Label Systems. Design high-quality labels to support your business needs and make a lasting impact.